Helping startups and
scaleups move forward
Makr Group is a consultancy run by Brian Østergaard, helping companies with business development, go-to-market and SaaS in the Danish public healthcare sector.
Selected brands I have worked with




































Years selling to the public sector
Serial entrepreneur since 2001
Startups and scaleups advised
How I can help your business grow
Consultant
As a business consultant I can help you move forward faster. 15+ years of building businesses and strong business cases. If you're in doubt, book a meeting to see if I'm the right match.
MasterClasses
I LOVE teaching what I've learned through decades as a serial entrepreneur. For years I've delivered masterclasses in 'How to sell faster to the public sector' and 'How to build a strong business case' through Cph Business Hub.
Strategy
Too many companies get stuck between startup and scaleup. With many years in strategy work and business development I help remove the frictions and move you forward.
As an advisor, consultant or interim
- →Business Development
- →Scaling strategy
- →Strategic consulting
- →Management consultant
- →Go-To-Market strategy
- →Sales strategy for companies selling to Danish municipalities
- →Best practice for building apps and platforms for healthcare (SaMD)
- →Advisor via SMV:Pro and SMV:Digital
Workshops
- →Sell faster to the Danish public sector — all the secrets to shortening your sales cycle
- →Sell faster with a strong business case
- →Step-back / Move forward — find your frictions and make a plan to move forward

About
Striving for excellence in every aspect of my work.
Makr Group is a consultancy agency run by Brian Østergaard from the heart of Odense, Denmark. I help companies with business development — creating the change needed to gain momentum and understand the market.
I specialize in consulting and building SaaS companies, primarily in the public healthcare sector — building companies that work with software and platform solutions for the public sector in Denmark.
Serial entrepreneur since 2001. Always a "learning by doing" approach — what today is called a "fail fast" strategy.
"Brian is an experienced business developer who communicates at eye level — practical, action-orientated, easy to translate into real business value. He helped us refine our value proposition and optimise marketing, communication, implementation and sales."
"Brian has helped us find our way to the decision makers and understand the municipal process. He led a 360-degree review of our key business processes and challenged us in a motivating way that has given us the foundation to grow."
Ready.to.change.?
Let's move forward together.
If you work with apps or platforms in welfare or mental health and want to sell your solution to Danish municipalities or regions, let's talk.